Summer WoW Event

30 & 31 August, 2025

We promises an enriching journey through the world of literature.

Welcome to WOW Gstaad – where literature, ideas, and community come together in the heart of the Swiss Alps. Our festival is a celebration of words and stories, bringing together renowned authors, thought leaders, and passionate readers for an unforgettable experience. Whether you’re joining us for the first time or returning for another inspiring edition, we invite you to immerse yourself in the magic of WOW Gstaad.

Programme

Saturday, August 30

10:30 – 11:30 - Matt Riordan
Topic: Fiction, Nature, and Human Nature

11:30 – 12:30 - Ben Macintyre
Topic: Stranger than Fiction: In conversation with Will Smith

13:00 – 15:00 - Literary Lunch (for eligible ticket holders)
Optional Riverside Walk at 15:00

16:00 – 17:00 - Apero and Book Signings at Librairie des Alpages (Saanen)

17:30 – 17:45 - Martin Boujol
Topic: Social Media: An Inspiration to Read

18:00 – 19:00 - DBC Pierre
Topic: How to Win A Booker Prize (When all You Have is a Feeling)?

Sunday, August 31

10:30 – 11:30 - Miguel Bonnefoy
Topic: Literature As Need Not Luxury

11:30 – 12:30 - David Walliams
Topic: Tales of Comedy, Writing and Imagination

13:00 - 15.00 - Farewell Lunch & Closing Remarks (for eligible ticket holders)

16:00 - Free Street Talk with Andrea & Gottfried von Siebenthal
Open to all – join us in the village for a lively outdoor conversation celebrating local voices and literary culture.

Meet the Authors

We are excited to welcome an incredible lineup of authors who will be sharing their stories, insights, and creative journeys with you. Our guest speakers range from internationally acclaimed novelists to emerging voices shaping the literary landscape. The official author list will be announced soon.

  • David Walliams

    David Walliams is one of the most successful children’s book authors of our time. Since publishing his debut in 2008, he has sold over 50 million books worldwide, with his works translated into 55 languages. Known for his wildly imaginative stories, humour, and heart, Walliams has captivated young readers across generations.

    His bestselling book Gangsta Granny became a global phenomenon and was adapted into a hit BBC film. Other beloved titles include The Boy in the Dress, Mr Stink, and The World's Worst Children. While he first rose to fame as a comedian and actor with the iconic series Little Britain, Walliams has since built a literary legacy comparable to Roald Dahl — making him a true household name in children’s literature.

  • Coming

    Ben Macintyre

    Ben Macintyre is the multimillion-copy bestselling author of books including The Siege, Colditz, Agent Sonya, SAS: Rogue Heroes, The Spy and the Traitor, Agent Zigzag, Operation Mincemeat and A Spy Among Friends. He is a columnist and Associate Editor at The Times, and has worked as the newspaper's correspondent in New York, Paris and Washington. Several of his books have been made into films and television series, including Operation Mincemeat, A Spy Among Friends and SAS: Rogue Heroes.

  • Black and white photo of a man with curly hair in a suit jacket, standing in front of a display of decorative branches and birds.

    Miguel Bonnefoy

    Miguel Bonnefoy se fait remarquer en 2009 avec La Maison et le Voleur (Grand Prix de la Nouvelle de la Sorbonne) et Quand on enferma le labyrinthe dans le Minotaure (Édition du Giano). En 2011, Naufrages est finaliste du Prix de l’Inaperçu, suivi en 2013 par Icare et autres nouvelles, Prix du Jeune Écrivain. Son premier roman, Le Voyage d’Octavio(2015), reçoit plusieurs distinctions, dont le Prix de la Vocation, et est finaliste du Goncourt du Premier Roman. Il enchaîne avec Jungle (2016), Sucre Noir (2017), puis Héritage (2020), couronné du Prix des Libraires. Pensionnaire à la Villa Médicis (2018-2019), puis fellow du DAAD à Berlin (2021-2022), il publie L’Inventeur (2022, Prix Patrimoines) et Le rêve du Jaguar (2024), lauréat du Grand Prix de l’Académie Française et du Prix Femina.

  • Black and white portrait of a man standing with arms crossed, wearing a button-up shirt and a wristwatch, against a dark background.

    Matt Riordan

    Matt Riordan grew up in Michigan but spent much of his twenties working on commercial fishing boats in Alaska. After college, Matt drifted from commercial fishing through a variety of jobs before landing in law school. He then became a litigator in New York City, where he practiced for twenty years. He now lives with his family in Australia.

  • Black and white portrait of a man with short hair and facial hair, wearing a necklace and casual clothing, looking contemplative.

    DBC Pierre

    DBC Pierre was a visual artist based in Mexico and Spain before writing his first novel in London. His debut Vernon God Little became the first book to win both a Booker and a Whitbread prize, and went on to be published in 43 territories, leading to another three novels, a novella, and four works of non-fiction, including Release the Bats, a guide to breaking through in writing. Pierre divides his time between the UK and Ireland.

  • Martin Boujol

    Martin Boujol, an avid reader, has been sharing his passion for books on his blog and Instagram account @la.nuit.sera.mots since 2019, with already over 300,000 subscribers across all platforms. He regularly presents the hidden gems of his library, from classics to contemporary literature, and speaks with talent to everyone, from discerning readers to those who'd like to reconnect with reading but don't know where to start. He helps publishing companies in their communication efforts and gives talks on the importance of reading at festivals, in schools and in the workplace.

Two individuals examining a colorful diagram on a table in a wooden room.

Street Talk

Book cover of 'Madame Gstaad' featuring a sketch of a woman wearing a large hat. The authors are Gottfried & Andrea von Siebenthal. The cover indicates it is a historical novel published by Weber Verlag.

August 31th from 4 pm to 5 pm

Mark your calendars for a special event in the heart of Gstaad! We are thrilled to announce a free Street Talk on August 31th, taking place right on the scenic Promenade in front of Cappuccino Gstaad at Promenade 57. From 4 PM to 5 PM, immerse yourself in an interactive conversation with Andrea and Gottfried von Siebenthal, with a chance to ask questions afterwards.

Whether you're a local or a visitor in our beautiful village, this is your opportunity to learn all about Gstaad and its adventures history.

We look forward to welcoming you to an afternoon of engaging dialogue and community spirit.

See you there!

Planning to attend the Wow event?

Staying in Gstaad?

Extend your stay and enjoy the comfort and luxury of these top hotels. Whether you're looking for a serene retreat or a luxurious experience, Gstaad offers a range of accommodations that cater to every taste. Plus, when you purchase a ticket, you'll gain access to exclusive offers from our hotel partners, making your stay even more enjoyable!

Getting to Gstaad?

Here’s how to get to this charming alpine village from major Swiss cities like Geneva, Zurich, and Bern. Whether you prefer the convenience of a train ride or the flexibility of driving, we've got you covered.

Previous Authors

Our Partners

Our Book Partners

"CADONAU MY STORE" logo with text in bold letters and a red heart at the center.
Logo of the John P. Gommes Foundation featuring an open book and a classical building facade with pillars.
Faber-Castell logo with jousting knights and "since 1761" text.

Contact us.

WoW Gstaad

roel@wowgstaad.com