29 August | 1 till 3 pmAI Lunch Masterclass with Willem Veenstra
WoW Gstaad - 29 AugustA new format in the WOW Gstaad programme: an intimate lunch + masterclass experience, held in the same location as the talks.
Guests begin with a small lunch with sandwiches, coffee, tea and juice, before Willem Veenstra leads an interactive session on artificial intelligence, creativity, writing and publishing. The session starts with conversation and audience questions, then expands into a dynamic live masterclass built around a fictitious book created together with the audience.
About Willem Veenstra
Willem Veenstra is an AI trainer, speaker, and consultant who helps organizations and audiences understand artificial intelligence through demonstration and accessible explanation. He works across industries and stages, from corporate boardrooms to international festivals, always tailoring his approach to the people in the room. At WoW Gstaad, he brings AI into the world of literature: not as a threat, but as a lens that sharpens our understanding of what makes human creativity irreplaceable.
Programme structure
1:00 PM – Arrival & lunch
A relaxed 20–30 minute lunch with sandwiches, coffee, tea and juice.
Introduction & audience conversation
Willem Veenstra opens the session with questions and discussion around AI, setting the stage for the masterclass.
Masterclass
A 90-minute live session following the lifecycle of a book:
Opening
Setting the scene and choosing a theme for the fictitious book together with the audience.
Order your now Ticket
Enjoy a relaxed lunch followed by a live AI masterclass with Willem Veenstra. Starting with sandwiches, the session then moves into a 90-minute interactive masterclass exploring how AI is changing writing, publishing, marketing and creative work.
Date / Time
Saturday 29 August - 1:00 PM – 3:00 PM
What’s included
Sandwich lunch, coffee, tea, juice and the AI masterclass